Our mission
To help people quit smoking or vaping by changing their relationship with nicotine through kindness, reflection, and support.
About us
Built from experience. Guided by care.
Breathe Free with Me exists because behaviour change deserves better tools.
Our vision
To create a world where changing harmful habits feels achievable and supports both your wellbeing and the world around you.
Our values
What guides every decision we make.
Compassion over punishment
We believe lasting change comes from understanding, not shame. Every setback is information, not failure.
Progress over perfection
A single reflective day has value. Momentum is built one day at a time, not in a single decision.
Privacy by respect
Your journey is yours. We design for privacy and respect your personal information.
Environmental responsibility
We connect personal change to collective impact and take seriously the environmental cost of the habits we help people leave behind.